Another reason people create mashups (especially the video variety) is to generate internet content - that is, something interesting or entertaining that they think people will want to check out and share. Now, a singer can create a video and post it on youtube and build an audience. It used to be, if you were a singer who wanted an audience, you had to either perform live or submit demo recordings to record companies. Why create a mashup and post it on youtube? Well, if you're a singer and you're trying to make a name for yourself, it's one way of getting heard. There are also video mashups which include pre-existing recordings (both video and audio) cut up and pasted together in an interesting or humorous way. Both types are often presented as musical arrangements performed live. The other type is where tunes overlap, so that you have lyrics from two different songs sung simultaneously over a chord scheme. I found two types of music mashups: one is what you might call a "medley" - several tunes or parts of tunes strung together. The term can be applied to a variety of fields but I'll focus on music. ![]() "Mashups" seem to have developed right along side the internet.
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